Autotrader Puts Car Shoppers Behind the Wheel of Supercharged Site in New Marketing Campaign – shared by

Autotrader Puts Car Shoppers Behind the Wheel of Supercharged Site in New Marketing Campaign Online car shopping and vehicle pricing pioneers Autotrader and Kelley Blue Book come together for the first time to deliver unparalleled price transparency for consumers to shop all the cars with confidence ATLANTA, April 23, 2018 /PRNewswire/ — Inviting consumers to take the brand’s faster and more personalized online car shopping site for a spin, Autotrader unveils a new integrated marketing campaign cleverly titled “Test Drive.” An extension of the company’s “Shop All The Cars” brandRead More Introduces Android App to Create a Seamless “PC-to-Pocket” Experience for Car Shoppers – shared by

ATLANTA, Oct. 13, 2011 /PRNewswire/ — has released a free app to give Android users a powerful and personalized mobile car shopping experience. Using the Android app, shoppers can find cars and dealers near them, utilize location-based features and access everything they need to find the car that their hearts and minds can agree on—right at their fingertips. (Logo: “More than a million unique visitors access the mobile site each month, and we expect that number to continue increasing as more and more consumers turn to theirRead More

New Car Shoppers Would Rather Get A Better Deal On A Current Model Than Delay Purchase For A Redesign – shared by

ATLANTA, April 11, 2013 /PRNewswire/ — How important is it to shoppers to get the latest redesign of a new vehicle? According to recent data from the® Trend Engine, the answer among a majority of shoppers is: not very important. An online survey conducted by revealed that 57 percent of shoppers do not feel that it is important to have the latest redesign, and an even larger majority (79 percent) would rather take advantage of a good deal on the current model instead of delaying their purchase forRead More

Honda and Acura Certified Pre-Owned Vehicle Enhancement Helps Autotrader Shoppers Buy With Confidence

ATLANTA, Oct. 4, 2017 /PRNewswire/ — Honda and Acura have introduced a new digital application to its Certified Pre-Owned program, adding even more transparency to the car buying process for consumers shopping on Autotrader. Launching this week on Autotrader, car shoppers will now be able to review and download the 182-point inspection report for select Honda and Acura vehicles listed by participating dealers. Honda and Acura have created a 182-point vehicle inspection badge that will be integrated on the VDPs (Vehicle Details Pages) for consumers to easily identify these featured listingsRead More