More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers – shared by

More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers ATLANTA, Aug. 7, 2018 /PRNewswire/ — Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged to car buyers and dealers at the beginning of 2018. For consumers, the optimizations have yielded a faster and more personalized online shopping experience with true price transparency, contributing to increases in traffic and overall site satisfaction on desktop and mobile devices. These consumer-driven enhancements have led to better exposure and attributable value for dealers withRead More

Cox Automotive Solves Attribution Problem for Dealers – shared by

ATLANTA, March 13, 2018 /PRNewswire/ — The wait is over for dealers seeking to plan, forecast and analyze the impact of their digital marketing spend in one place. With less than two weeks until the 2018 NADA Convention and Expo in Las Vegas, Cox Automotive announces the anticipated release of nVision, the only integrated digital marketing platform to offer transparency into a dealer’s end-to-end marketing strategy. In today’s online shopping world, dealers are trying to reach the right shopper with the right message in the right place and at the rightRead More Enhances Display Advertising Solutions For Dealers – shared by

ATLANTA, May 10, 2012 /PRNewswire/ —, the ultimate automotive marketplace, today announced several enhancements and additions to three of its display advertising solutions for dealers: Skyscrapers, Spotlights and Alpha. From providing more real estate and interactive features to multiple duration options for select solutions, these enhancements help dealers better advertise to the millions of automotive shoppers online. According to market studies, display advertising on significantly increases awareness, positive opinion of a brand and likelihood to consider purchasing. (Logo: ) “Consumers are using the Internet more than everRead More