Cox

 
 

Cox Automotive Solves Attribution Problem for Dealers – shared by BuyTrucks.ca

ATLANTA, March 13, 2018 /PRNewswire/ —¬†The wait is over for dealers seeking to plan, forecast and analyze the impact of their digital marketing spend in one place. With less than two weeks until the 2018 NADA Convention and Expo in Las Vegas, Cox Automotive announces the anticipated release of nVision, the only integrated digital marketing platform to offer transparency into a dealer’s end-to-end marketing strategy. In today’s online shopping world, dealers are trying to reach the right shopper with the right message in the right place and at the rightRead More


Online and In-Store, Car Buyers Looking for Change, According to New Cox Automotive Study – shared by BuyTrucks.ca

Online and In-Store, Car Buyers Looking for Change, According to New Cox Automotive Study ATLANTA, March 21, 2018 /PRNewswire/ —¬†Understanding the evolving nature of car buying behavior and how consumers complete their vehicle purchase process has never been more critical for dealers. Helping advise dealers where they should focus their attention to earn car shopper business and loyalty, the Cox Automotive 2018 Car Buyer Journey Study uncovers the latest online shopping trends and customer satisfaction insights on the various aspects of the dealership experience. The seventh annual study, commissioned byRead More


Cox Automotive to Participate in Inaugural Automotive Analytics & Attribution Summit – shared by BuyTrucks.ca

ATLANTA, Oct. 12, 2017 /PRNewswire/ —¬†Reflecting the growing importance of using data to optimize online advertising in the automotive industry, Cox Automotive today announced three senior industry veterans will be participating in the inaugural Automotive Analytics & Attribution Summit (AAAS), being held November 8-9 in Boca Raton, Florida. AAAS is the first event of its kind dedicated to online marketing analytics and attribution for the automotive industry. The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the uniqueRead More