Cox

 
 

Mobility Services Becoming More Popular as Alternatives to Vehicle Ownership, According to Cox Automotive Study – shared by BuyTrucks.ca

ATLANTA, Aug. 23, 2018 /PRNewswire/ — The automotive industry’s predictions on the future of traditional vehicle ownership remain a topic of debate and at times a guessing game. Ultimately, awareness, availability and acceptance of on-demand transportation options, such as car-sharing, ride-hailing and subscription services, will likely be the deciding factor. The uptake of vehicle ownership alternatives is transforming the way consumers view mobility according to the 2018 Cox Automotive Evolution of Mobility Study on Alternative Ownership. The study found that consumers’ attitudes about the necessity of vehicle ownership are gradually changing. AccessRead More


Autonomous Vehicle Awareness Rising, Acceptance Declining, According to Cox Automotive Mobility Study – shared by BuyTrucks.ca

Autonomous Vehicle Awareness Rising, Acceptance Declining, According to Cox Automotive Mobility Study ATLANTA, Aug. 16, 2018 /PRNewswire/ — In the race for self-driving cars, building consumer trust when it comes to safety is just as important as building the technology. According to findings from the 2018 Cox Automotive Evolution of Mobility Study: Autonomous Vehicles, consumer awareness of driverless vehicles has skyrocketed and the desire for autonomous features is high. The study finds 84 percent want to have the option to drive themselves even in a self-driving vehicle, compared to 16 percentRead More


Cox Automotive Solves Attribution Problem for Dealers – shared by BuyTrucks.ca

ATLANTA, March 13, 2018 /PRNewswire/ — The wait is over for dealers seeking to plan, forecast and analyze the impact of their digital marketing spend in one place. With less than two weeks until the 2018 NADA Convention and Expo in Las Vegas, Cox Automotive announces the anticipated release of nVision, the only integrated digital marketing platform to offer transparency into a dealer’s end-to-end marketing strategy. In today’s online shopping world, dealers are trying to reach the right shopper with the right message in the right place and at the rightRead More


Online and In-Store, Car Buyers Looking for Change, According to New Cox Automotive Study – shared by BuyTrucks.ca

Online and In-Store, Car Buyers Looking for Change, According to New Cox Automotive Study ATLANTA, March 21, 2018 /PRNewswire/ — Understanding the evolving nature of car buying behavior and how consumers complete their vehicle purchase process has never been more critical for dealers. Helping advise dealers where they should focus their attention to earn car shopper business and loyalty, the Cox Automotive 2018 Car Buyer Journey Study uncovers the latest online shopping trends and customer satisfaction insights on the various aspects of the dealership experience. The seventh annual study, commissioned byRead More


Cox Automotive to Participate in Inaugural Automotive Analytics & Attribution Summit – shared by BuyTrucks.ca

ATLANTA, Oct. 12, 2017 /PRNewswire/ — Reflecting the growing importance of using data to optimize online advertising in the automotive industry, Cox Automotive today announced three senior industry veterans will be participating in the inaugural Automotive Analytics & Attribution Summit (AAAS), being held November 8-9 in Boca Raton, Florida. AAAS is the first event of its kind dedicated to online marketing analytics and attribution for the automotive industry. The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the uniqueRead More